Royal Enfield
Building the "Engaged Community of the Year" story — plus Hunter 350's digital launch for a 120-year-old cult brand.
Open case file9+ years running digital for Mastercard, Royal Enfield, Renault, Zomato, Taco Bell and 30 more — ₹100 Crore+ in annual budgets across 7+ accounts. When the tool I need doesn't exist, I build it with AI.
Seven case files from a 1,600-deck archive. Click any card for the full story: challenge → strategy → outcome.
Building the "Engaged Community of the Year" story — plus Hunter 350's digital launch for a 120-year-old cult brand.
Open case fileMeasurement-first playbook delivering 17–40% ad-recall lifts.
Open case fileFacebook Accelerator entry, KWID × Marvel, and a cinema activation with a smart key.
Open case file#SoWhatIfIDontCook + AppsFlyer-powered install and retargeting optimisation.
Open case file#RecreateTheMagic AV & branding — and the award-winning case studies behind it.
Open case fileLeading Mastercard's digital mandate and rebuilding Suzuki Motorcycle's GA4 attribution across three nameplates.
Open case fileVitamin C Facewash launch for India's fastest-scaling D2C beauty brand.
Open case fileNot a developer by trade — a media guy who got tired of waiting. Six working builds, in daily use on real accounts.
Autonomous agent that sweeps Meta Ad Library + Google Ads Transparency on a schedule and reports competitor creative moves. His most-run build — 10+ scheduled missions.
Python + Playwright rig that pulls rival video creatives from YouTube, FB, IG and ad libraries — JSON metadata per asset. Built around motorcycle & auto competitor sets.
GenAI + Looker Studio automations: a daily inbox digest, a Monday competitor digest and weekly performance decks that assemble themselves.
The chatbot in the corner of this page — trained on his real career data, answers like him, never invents facts. Gemini-powered via a key-hiding proxy, with an offline brain as fallback.
Point it at a live competitor campaign (e.g. Visa × SRK) and it researches, verifies and auto-assembles a multi-slide intel brief — with confidence ratings per claim.
Node/Express web app: media-kit uploads, searchable inventory, rate & category filters, advertiser requests and an admin view. A media marketplace, built solo.
$ these aren't concepts — ask the digital twin how any of them work.
Nine years ago Mayank walked out of hospitality school and into media — and brought the service obsession with him. Since then he's run digital strategy inside three of the world's four largest agency networks, on brands from cult motorcycles to global payments.
His edge is range: comfortable defending a ₹100-Crore media plan in a boardroom at 10am and writing a Playwright scraper to spy on competitor creatives at 10pm. The award entries for Royal Enfield, Renault and MG? He authored those case studies himself.
Leading digital for Mastercard, Suzuki Motorcycle, Taco Bell and more — 7+ accounts, ₹100Cr+ in combined annual budgets.
Royal Enfield's 540-deck era: community strategy, Hunter 350 launch, award entries. Young Lions entry for Shinex.
Data-first planning discipline on global-standard accounts.
Renault years — Facebook Accelerator entry, KWID Marvel, Smart Key Cinema Activation.
First seat in the industry. From hospitality-school graduate (OCLD, 2016) to media native.
▸ Auto-generated from the real deck archive
Hiring for a leadership role, pitching something ambitious, or just want to argue about attribution models? The inbox is open — and the twin never sleeps.